4 Content Writing Mistakes That Are Killing Your Sales
Content marketing is an important part of any business strategy. It helps businesses build trust with potential clients and keep existing ones happy. But creating great content takes time and effort.
Here’s how to fix it.
If you’ve been struggling to write compelling copy for your website, blog, social media posts, etc., then you need to read this article. These four mistakes will help you avoid them when writing content.
Don't Write About Yourself.
It’s easy to fall into the trap of writing about yourself. After all, who wouldn’t want to talk about themselves? However, it’s not as effective as talking about other people. People love to hear stories about others, especially those who are successful.
Don't Write About Your Competitors.
If you write about your competitors, you're going to lose sales. Why? Because when people read your content, they will think about how you compare to them. And then they'll decide whether or not they should buy from you.
Don't Write About Products or Services You Can't Deliver.
It's easy to fall into the trap of writing about products or services you can't deliver. This is especially true if you're new to blogging. You might feel compelled to write about something you've never done before, just so you can say you did it.
Don't Write About Things You Know Nothing About.
If you're not an expert at what you're writing about, then don't write about it. Instead, find out more about the subject by reading books, watching videos, talking with experts, and asking questions. Then use those sources as inspiration for your own blog posts.